I Love it Show - Ole Henriksen

Tools: Adobe Photoshop, Adobe Illustrator, In Denmark, there is a musical about Ole Henriksen’s life and story. The show was named I Love It. Ole himself came to us with a request to make merchandise for his musical show. I was tasked with creating mugs and t-shirts for the show. These three designs were presented to Ole and each design treatment was meant to reflect Ole’s personality and his brand.

Original Logo

The first thing I had to do was re-design the logotype from the poster for the show. Next, I created the mug and t-shirt designs. The Orange design was the one Ole picked and it combined a little bit of everything. It utilized the show’s logotype with a bit of the Ole brand in the mix. The purple design is meant to reflect the Ole Brand as it relates to the musical. The blue design is meant to reflect Ole’s personality and the branding behind the show.

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